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Laurie Tucker, FedEx Corp.

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What: Senior VP-corporate marketing

Where: FedEx Corp., Memphis, Tenn.

Why: Tucker leads global marketing at FedEx, including branding, advertising, sponsorships, events and marketing communications. This year, she oversaw the introduction of a new branding campaign that is part of FedEx's ongoing "Relax, it's FedEx" positioning, as well as the new "sustainability" campaign that demonstrates the company's commitment to the environment. In addition, Tucker oversees FedEx's sports marketing partnerships with NASCAR, the NFL and the PGA.
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