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BtoB

Laurie Tucker, Senior VP-corporate marketing, FedEx Corp.

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What: Senior VP-corporate marketing
Where: FedEx Corp., Memphis, Tenn.
Why: Tucker, who has been at FedEx for 32 years, leads all global marketing, including branding, advertising, sponsorships, events and marketing communications. This year, she oversaw a new campaign called “I Am FedEx,” which showcases FedEx employees and their stories. Tucker also manages FedEx’s ongoing sports marketing partnerships with NASCAR, the NFL and the PGA.
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