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LB2 acquires Ketchum Directory Advertising

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Kansas City, Mo.—LB2 Group has acquired Ketchum Directory Advertising from Omnicom Group.

Financial terms of the deal were not disclosed.

Ketchum Directory Advertising provides print and online directory advertising, as well as search marketing. LB2 said the acquisition will help it provide its clients with more efficient and cost-effective marketing programs.

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