BtoB

Lead-management software vendors

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Name Location Phone URL Product Product/description
Aprimo Indianapolis (317) 803-4300 www.aprimo.com Aprimo Enterprise Campaign, dialogue and lead-management products that can be used as part of a lead-management process.
Eloqua Vienna, Va. (617) 973-5123 www.eloqua.com Eloqua Enterprise Lead Nurturing andManagement solutions help marketers sort prospects from leads and include Co-Dynamic Lead Scoring capabilities for identifying leads ready to be handed off to sales.
FirstWave Atlanta (678) 672-3100 www.firstwave.com FirstWave CRM Lead-generation and sales life cycle products for tracking leads generated by e-mails, newsletters, ad units and more.
Market2Lead Santa Clara, Calif. (408) 907-2821 www.market2lead.com Market2Lead Enterprise Suite; Turbo Web2Lead Lead scoring, nurturing and funnelling tools; Turbo Web2Lead focuses on small departments and agencies gathering leads mainly online.
Marketo San Mateo, Calif. (650) 655-4830 www.marketo.com Marketo Lead Management monitoring, e-mail marketing and landing page optimization. Capabilities for managing lead generation, scoring and nurturing, as well as tools for tracking the progress of leads, including Web site
Neolane Newton, Mass. (617) 467-6760 www.neolane.com Neolane Enterprise Marketing Platform Neolane's Lead Management Product features a centralized data repository, process automation capabilities and work flows, and the ability to score leads, including defining action triggers.
RightNow Technologies Bozema, Mont. (406) 522-4200 www.rightnow.com RightNow Marketing Marketing automation software with capabilities to track leads through the sales process.
Salesforce.com San Francisco, Calif. (415) 907-7000 www.salesforce.com Salesforce Lead Management Lead Management is an application in Salesforce.com’s Sales Management module; capabilities include online lead capture, history tracking and qualification.
SAS Cary, N.D. (919) 677-8000 www.sas.com SAS Customer Relationship Management Solutions for marketing resources management, interaction management and marketing optimization, which factor into b-to-b lead management processes.
Unica Waltham, Mass. (781) 839-8000 www.unica.com Affinium Enterprise Module for lead management as well as optional add-ons for managing lead referrals and lead contact follow-up.
Vtrenz Fargo, N.D. (701) 478-7704 www.vtrenz.com Vtrenz Marketing automation and lead-generation tools that include the trenz Lead Score model for creating multidimensional lead-scoring rules.
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