BtoB

Lead Nurturing – Dating for B2B Companies

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Nurturing leads is a lot like dating, and if you want to get the client to the altar (that’d be the sale), there are things you need to do along the way in the dating – er, lead nurturing – stage to build and deepen the relationship. Kelly Abner describes lead nurturing best practices in Marketo’s Modern B2B Marketing blog and provides a link to her white paper, "Blind Date to White Wedding: Best Practices for Lead Nurturing."
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