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How does lead response time impact sales?

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Allowing time to elapse before sales responds to leads is unfortunately all too common, and costly, according to Carol Fox on the Marketo blog. Fox cites several studies showing that waiting even an hour to contact and qualify sales leads can drastically reduce the chances of success. In fact, the odds of making contact increase 100 fold if the lead is called within 5 minutes instead of 30 minutes. In addition, the chances of qualifying a lead are 21 times better if the lead is called within 5 minutes, Fox says.
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