LeadLife updates its lead-management solution

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Atlanta—Lead-management software company LeadLife Solutions has released version 4.3 of its on-demand application for generating, scoring and nurturing b-to-b leads.

Enhanced tracking features allow marketers to identify prospects visiting their Web sites, including anonymous visitors, and monitor their interactions on site, such as viewing products or services of interest.

The new version of LeadLife also reports on search words visitors used to find the Web site; generates reports that assess such variables as which companies are most active on the site by day, week or month; which pages they viewed and their duration of stay; and where site visitors are coming from based on geographic location, according to the company.

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