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LeadLife updates marketing automation platform

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Atlanta—Lead management company LeadLife Solutions has released the second generation of its marketing automation product, with a new campaign development tool and 50 new reports. The company's suite of marketing tools now features a “visual campaign builder,” with drag-and-drop features. In addition, marketers can set rules for lead scoring, CRM integration and data cleansing, with new reports that analyze leads and assets to optimize marketing efforts, according to LeadLife. The new version also includes helps users identify and target prospects as well as assess planned activities on the way to reaching forecasts, the company said. 
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