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BtoB

Left Brain launches marketing intelligence solution

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San Francisco—Demand generation agency Left Brain DGA has released a product that pulls data from multiple sources to improve data-driven marketing campaigns. Left Brain's MiDash Marketing Intelligence Platform collects buyers' behavior history across multiple platforms to help target messages, the company said. MiDash offers metrics and dashboards across business functions and industry verticals, and tracks contact touches and interactions chronologically to show how contacts move through the marketing and sales funnels.
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