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Lenovo campaign takes flight

Published on .

Research Triangle Park, N.C.—PC maker Lenovo has partnered with Southwest Airlines to launch a new campaign called “Funny on the Fly.” The online campaign features comedian Owen Benjamin. He will carry a Lenovo IdeaPad tablet computer as he embarks on a one-month journey on Southwest Airlines to attempt to break the world record for visiting the most unique airports in one month. Benjamin will use his IdeaPad to tweet about his journey, at #Funnyonthefly, as well as post updates on www.flyingfunny.com. The budget for the campaign, created by Woo Agency, Culver City, Calif., was undisclosed.
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