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BtoB

Lenovo campaign takes off at Los Angeles International Airport

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Los Angeles—PC maker Lenovo this week rolled out an ad campaign at Los Angeles International Airport, paying tribute to its engineers, scientists and inventors.

The campaign, developed by Ogilvy New York, features video and still ads in 12-foot-by-6-foot backlit displays in nine arrival terminals at the airport. The ads highlight Lenovo PCs’ features, such as wireless capabilities, and show how the computers work in adverse conditions.

The budget was undisclosed.

—Kate Maddox

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