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BtoB

Lenovo debuts 'DO Devils' promo at CES

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Las Vegas—PC maker Lenovo debuted its “DO Devils” promotion at the Consumer Electronics Show, featuring teams of “DOers” who ride on top of taxis and limos around the Las Vegas Convention Center using Lenovo Ideapad Ultrapads. The promotion is part of Lenovo's “For Those Who Do” global branding campaign, featuring daredevils who use Lenovo's durable and portable laptops to help them do their jobs. CES attendees who spot a DO Devil can enter a Spot the DO Devil contest by taking a picture and tweeting it to @Lenovo. From Jan.10-12 during the CES show, which ran Jan. 10-13, Lenovo selected nine winners to receive prizes including laptops, purchase credits and vacations.
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