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BtoB

Lenovo Group selects Ogilvy & Mather

Published on .

New York—Lenovo Group, which purchased the personal computer unit of IBM Corp. earlier this year, has awarded its global advertising account to IBM’s agency of record, Ogilvy & Mather Worldwide, New York. Ogilvy & Mather, OgilvyOne, Ogilvy Interactive and MindShare will handle a variety of assignments, including advertising, direct and interactive. Billings are estimated at more than $100 million.

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