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BtoB

Lenovo to launch ad campaign

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New York—PC maker Lenovo will launch a branding campaign in the U.S. on June 25, to promote its new line of Ultrabook laptops. The campaign, created by Saatchi & Saatchi New York, with spending estimated to be in the tens of millions of dollars, will include TV, online and out-of-home ads. The ads are designed to drive users to a five-minute video on YouTube and Lenovo.com, called “Seize the Night,” that showcases the Lenovo laptops' light weight and portability.
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