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BtoB

Lenovo renews sponsorship of Carolina Hurricanes

Published on .

Research Triangle Park, N.C.—Computer maker Lenovo has renewed its sponsorship of the Carolina Hurricanes hockey team for a three-year period. As part of the sponsorship, Lenovo and the Hurricanes will co-sponsor the Lenovo Community Champions program, a new initiative to recognize community leaders. The sponsorship is part of Lenovo's “For Those Who Do” marketing platform. Financial terms of the sponsorship were not disclosed.
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