New York—PC maker Lenovo has selected Saatchi & Saatchi, New York, to develop a global branding campaign, according to a report
, a sibling publication of BtoB
. “We selected Saatchi & Saatchi to develop a new branding campaign for us, and this is an additional piece of business for us,” a Lenovo spokesman told AdAge
. “Our existing agency relationship with Ogilvy will continue as is.” Ogilvy & Mather, New York, handles advertising for Lenovo's Think brand of PCs. Other agencies said to be included in the branding review include Ogilvy and Crispin Porter+Bogusky, Boulder, Colo.