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BtoB

Lenovo selects Saatchi & Saatchi for global branding

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New York—PC maker Lenovo has selected Saatchi & Saatchi, New York, to develop a global branding campaign, according to a report in AdvertisingAge, a sibling publication of BtoB. “We selected Saatchi & Saatchi to develop a new branding campaign for us, and this is an additional piece of business for us,” a Lenovo spokesman told AdAge. “Our existing agency relationship with Ogilvy will continue as is.” Ogilvy & Mather, New York, handles advertising for Lenovo's Think brand of PCs. Other agencies said to be included in the branding review include Ogilvy and Crispin Porter+Bogusky, Boulder, Colo.
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