×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Lenovo

Published on .

Most Popular
Company: Lenovo, Morrisville, N.C. Agency: N/A Market: IT buyers Quick chase: Three ghostly figures with their backs to the camera walk through what appears to be a tunnel or a hallway. Huh? Is that the best way to convey a sense of portability, which is the essence of the Lenovo ThinkPad X100e? The image is pure distraction and has no relevance to the product's key qualities. Chasers' choice: Goat
In this article: