Company: Lenovo, Morrisville, N.C.
Market: IT buyers
Quick chase: Three ghostly figures with their backs to the camera walk through what appears to be a tunnel or a hallway. Huh? Is that the best way to convey a sense of portability, which is the essence of the Lenovo ThinkPad X100e? The image is pure distraction and has no relevance to the product's key qualities.
Chasers' choice: Goat