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BtoB

Leo Burnett USA appoints McCabe chief strategy officer

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Chicago—Leo Burnett USA has named Mick McCabe chief strategy officer. McCabe will oversee the agency's research, analytics and shopper marketing departments as well as brand strategy. In addition, he will work with marketers, including Allstate and Samsung. Prior to joining Burnett, McCabe was chief strategy officer at Kirshenbaum Bond Senecal+Partners, New York. He succeeds Stephen Hahn-Griffiths, who is now a strategic adviser and partner at Protobrand.
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