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BtoB

How to leverage Facebook for business – I

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More than 50% of Americans have a Facebook account, so it only makes sense that marketers try to reach customers and prospect via this popular social tool. However, b-to-b marketers have had an especially hard time doing so. Read Lee Rush's post on eMagine's B2B Web Strategy blog for tips on using the platform effectively. Rush writes: “Many businesses—that is, among those that are attempting to leverage Facebook at all—seem to believe that their Facebook page is a kind of modern-day “field of dreams”: if they build it, fans will come. But building a great Business Page alone will not get you fans.”
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