Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


How to leverage Facebook for business – I

By Published on .

More than 50% of Americans have a Facebook account, so it only makes sense that marketers try to reach customers and prospect via this popular social tool. However, b-to-b marketers have had an especially hard time doing so. Read Lee Rush's post on eMagine's B2B Web Strategy blog for tips on using the platform effectively. Rush writes: “Many businesses—that is, among those that are attempting to leverage Facebook at all—seem to believe that their Facebook page is a kind of modern-day “field of dreams”: if they build it, fans will come. But building a great Business Page alone will not get you fans.”
Most Popular
In this article: