New York--The Direct Marketing Association board of directors Wednesday approved the selection of Herschell Gordon Lewis and Frederick J. Simon to the DMA Hall of Fame. They will be formally inducted Oct. 14 at the DMA's 86th Annual Conference & Exhibition on October 14, 2003, in Orlando. Lewis is the principal of Lewis Enterprises, a direct response consulting company based in Fort Lauderdale, Fla. Prior to that he served for 25 years as chairman of international direct marketing agency Communicomp, a division of True North Diversified Cos. Simon began his career at Omaha Steaks 44 years ago. He currently serves as exec VP.