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BtoB

Lexalytics launches ExecDex business leader sentiment index

Published on .

Amherst, Mass.—Text analytics company Lexalytics has launched its ExecDex business leader ranking index, which tracks public perceptions of top business executives.

Lexalytics said the index enables users to gauge public and market perceptions of executives as gleaned from Web sites, news, and RSS feeds and blogs. It reveals online sentiment about the top 100 business executives from Fortune 500 companies, with plans to expand the index to the full Fortune 500 list, according to the company.

—Christopher Hosford

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