×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

LexisNexis and CARMA form academic alliance

Published on .

Most Popular
Dayton, Ohio--LexisNexis, the information service, and CARMA International, which provides media analysis, on Wednesday announced an alliance to deliver a new Web-based tool for monitoring and evaluating media coverage of major corporations to the academic community. The Web site will target librarians, students and faculty at business, journalism and communication schools, providing research on the world's most visible global companies.
In this article: