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BtoB

LG Electronics selects iCrossing as digital agency of record

Published on .

New York—LG Electronics has selected iCrossing, New York, as its digital agency of record. iCrossing will partner with LG's in-house agency and will be responsible for developing worldwide digital strategy, including media planning, buying and creative. In addition, iCrossing will handle search marketing, social media and mobile programs. Billings were undisclosed.
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