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Li to present keynote at BtoB's Top Digital Marketers luncheon

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Charlene Li, managing partner of research firm Altimeter Group, will present a keynote speech titled “Success Factors of a Coherent B-to-B Social Business Strategy” at BtoB's Top Digital Marketers Awards Luncheon in San Francisco Sept. 19.The luncheon will be held at the Julia Morgan Ballroom from 11:30 a.m. to 2 p.m. and will honor 25 b-to-b marketing executives recognized for outstanding digital work. The top digital marketers were profiled in BtoB's June 10 issue and include executives from Cisco Systems, Dell Inc., Emerson Electric Co., IBM Corp., Intel Corp. and Microsoft Corp. Li, author of “Open Leadership” and co-author of “Groundswell,” will discuss how b-to-b companies can develop successful social business strategies. The event will also feature a panel discussion by the top digital marketers.The cost of the event is $149 for individuals and $1,350 for a table of 10. Online registration is available at www.btobonline.com/events.
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