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BtoB

LifeLock names McCann Erickson West agency of record

Published on .

Tempe, Ariz.—LifeLock, which provides identity theft protection systems, has named McCann Erickson West, Los Angeles, as its agency of record for U.S. advertising. McCann Erickson West will be responsible for strategy development, campaign execution and the development of a new brand platform. The agency will also handle sales, channel and partner support. Billings were undisclosed.
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