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Are likes poised to replace links as the Web's primary signal?

By Published on .

In a recent post on his blog, Steve Rubel ponders whether the hypertext link may soon be replaced as the “Web's traffic signal network” by the “like.” One thing that Facebook likes have going for them is that they are explicit endorsements rather than implicit in the case of the link. It's a trend to pay attention to, Rubel says. “The rise of likes, just as links before it, will create all kinds of new businesses,” he writes.
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