BtoB

Limbaugh loses b-to-b advertisers

Published on .

Reprints Reprints

Chicago—In the wake of Rush Limbaugh's characterization of Georgetown University Law Center student Sandra Fluke as a “slut” after her testimony on contraception before members of the U.S. House of Representatives, the conservative radio show host has seen the departure of at least 11 advertisers fleeing the controversy. Among those pulling spots from “The Rush Limbaugh Show” are b-to-b brands such as AOL, Carbonite, Citrix Systems and LegalZoom. Many of the advertisers made their departure known via social media. Citrix, for instance, announced its decision on Facebook: “After careful consideration, we have decided to discontinue our advertising on "The Rush Limbaugh Show.' ” LegalZoom announced its decision on its Twitter feed: “LegalZoom has pulled all advertising from the Rush Limbaugh show.” In part to stem the tide of marketers pulling advertising from his show, on March 3 Limbaugh issued an apology to Fluke.
In this article:
Most Popular