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Lincoln Financial debuts $20 million ad campaign

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New York—Lincoln Financial Group, an insurance and financial services company, debuted a $20 million ad campaign during the television broadcast of the 2011 Macy's Thanksgiving Day Parade. The campaign, “You're in Charge,” was created by gyro New York, which was named agency of record for Lincoln Financial in July. The campaign includes TV, print, online and radio, and is aimed at business executives as well as consumers.
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