×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Lincoln Financial debuts $20 million ad campaign

Published on .

New York—Lincoln Financial Group, an insurance and financial services company, debuted a $20 million ad campaign during the television broadcast of the 2011 Macy's Thanksgiving Day Parade. The campaign, “You're in Charge,” was created by gyro New York, which was named agency of record for Lincoln Financial in July. The campaign includes TV, print, online and radio, and is aimed at business executives as well as consumers.
Most Popular
In this article: