New York—Lincoln Financial Group has launched an integrated election-themed campaign called “Hail to the Chief Life Officer.” The campaign, created by gyro New York, includes TV, print and online ads, and is designed to show how Lincoln Financial Group helps financial advisers and investors take charge of their futures.
TV spots broke on cable networks Bloomberg Television and CNBC during Tuesday's election coverage, and print ads launched in publications including USA Today
and The Wall Street Journal
. The budget was undisclosed.