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BtoB

Lincoln Financial names MacFarland CMO of Retirement Plan Services

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Radnor, Pa.—Lincoln Financial Group has named Donna MacFarland CMO of its Retirement Plan Services business. MacFarland was previously marketing director at Lincoln Financial Group. In her new role, she will be responsible for providing strategic leadership for Lincoln's retirement plan services initiatives, including the development of integrated b-to-b and b-to-c marketing strategies.
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