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BtoB

Linda McGovern, Director-marketing, USG Corp.

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What: Director-marketing Where: USG Corp., Chicago Why: McGovern has led marketing at building products company USG Corp. for the past eight years. She oversees the campaign for the company's Sheetrock brand, “The Weight Has Been Lifted,” which debuted in 2009, and has spearheaded USG's efforts in social media and mobile marketing.
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