BtoB

LinkedIn debuts b-to-b research network

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Mountain View, Calif.—Professional online network LinkedIn Thursday introduced a b-to-b service that enables market researchers and investors to solicit market intelligence from LinkedIn’s 30 million members.

The LinkedIn Research Network will be driven by partnerships with six market research firms, including Phoenix Marketing International and OTX. LinkedIn users will receive invitations to participate in research surveys four times a year in return for such rewards as gift cards and charitable donations.

—Christopher Hosford

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