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BtoB

LinkedIn: Internet users frustrated by advertising characteristics

By Published on .

Rochester, N.Y.—Internet users find many characteristics of Internet advertising, including expanding and pop-up ads, a big turnoff, according to a new study by professional networking site LinkedIn.

According to an online survey of 2,025 adults, conducted in June by the LinkedIn Research Network and Harris Poll, 80% of respondents said they find ads that expand on the page and cover content very frustrating, while 79% become extremely annoyed with ads that hide “close” or “skip” buttons.

In addition, slightly more than three-quarters of Internet users (76%) find Internet ads that automatically pop up very frustrating, while 66% have the same negative reaction to ads that open if they are moused over. Three in five find animated ads that start playing automatically to be annoying, the same percentage that are vexed by ads that play music or have loud sound tracks.

LinkedIn noted the danger of a backlash against such ad practices and said Internet advertisers must come up with more engaging ways to connect with consumers.

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