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BtoB

LinkedIn launches Company Pages for business promotions

Published on .

Mountain View, Calif.—Professional online network LinkedIn announced the debut of Company Pages, which allows companies to upload endorsements and reviews of their products and users of the social networking website to review them in turn.

LinkedIn users' reviews will appear in their own profiles, with businesses also able to write and share their own endorsements. In addition to reviews, businesses can display videos, product information and targeted ads on their Company Pages, according to LinkedIn.

More than 30 companies initially are participating in the program, including Dell Inc., Hewlett-Packard Co. and Microsoft Corp.

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