BtoB

List manager Walter Karl announces August promotion

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Pearl River, N.Y.—As the prices of direct marketing database lists continue to slide, Walter Karl List Management has announced an even greater price break to jump-start sales: a “two for the price of one” sale through the end of this month on both its b-to-b and b-to-c database lists.

Companies ordering 5,000 records from any Walter Karl-owned database get 5,000 more free, according to the company. Walter Karl’s InfoUSA Business Database includes 10.6 million names and addresses, as well as 2.3 million contact phone numbers and 2.1 million business e-mail addresses.

According to Worldata’s Summer 2009 List Price Index, list prices have been falling steadily over the past year, with database master file prices down 4% compared with summer 2008 prices.

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