BtoB

List prices generally steady

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Boca Raton, Fla.—List rental pricing in most business categories has remained steady compared with a year ago, although several categories continued to see slight price declines, according to the “Spring 2010 List Price Index” from list management company Worldata.

Permission-based b-to-b e-mail lists decreased in price 3.1%, from $290 per thousand addresses in spring 2009 to the current level of $281; it remains the highest-priced domestic category.

Newsletter subscriber lists rank as the next highest-priced category, with an average price of $174 per thousand, up 2.4% from $170 in the year-ago period.

Paid-circulation business magazine list prices fell 1.5% this spring compared with a year ago, to $135 per thousand names, while controlled-circulation business magazine list prices dropped 3.5% to $140. Lists of business merchandise buyers were unchanged at $116 per thousand.

Consumer e-mail lists suffered the largest price decline over the past 12 months, falling an average of 10.7%, from $121 per thousand last year to $108 in the current period. International e-mail data, meanwhile, was virtually unchanged from a year ago at $408 per thousand addresses, indicating that the international sector remains a strong market, according to Worldata.

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