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Listrak introduces enhanced version of its e-mail marketing platform

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Lititz, Pa.—E-mail marketing software company Listrak announced Thursday it has launched Listrak 4.0, an enhanced version of its e-mail marketing platform. Features of the new version include a content library, a dynamic content engine, international translation tools, campaign management capabilities and enhanced reporting. These latest features give Listrak users the ability to create e-mail campaigns with an even greater amount of personalization to help increase relevancy and response, according to the company.
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