Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Litchfield Group changes name

Published on .

Marietta, Ga.—Litchfield Group, a market research firm serving the b-to-b publishing industry, has changed its name to Litchfield Research. The name change is intended to better communicate the firm’s offerings of advertising, readership, lead generation and Web research services to trade magazine publishers, advertisers and subscribers, according to the company.
Most Popular
In this article: