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BtoB

Litmus introduces email testing tool

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Cambridge, Mass.—Software company Litmus introduced a tool that lets marketers remotely access and test marketing campaigns in various email environments before sending them to recipients. The Interactive Testing tool allows marketers to access different email environments, such as Microsoft Outlook, Lotus Notes and Thunderbird, preview their email campaigns and make changes in real time, without having to install different versions of email software on their computers. The software also includes spam filter testing and email analytics.
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