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BtoB

Litvinoff tapped as president of Infogroup’s Opinion Research

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Omaha, Neb.—Database marketing holding company Infogroup has named Marc Litvinoff president of its Opinion Research division.

From 2005 to 2008 Litvinoff served as president-CEO of custom research and strategic consulting company Guideline Inc., after which it was acquired by Infogroup and blended into Opinion Research, which is based in Princeton, N.J. Since then, Litvinoff has led the Guideline division.

Litvinoff’s previous positions include president-CEO of telecommunications advisory company RHK, and president-CEO of marketing research company Knowledge Networks.

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