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Livescribe introduces campaign for Echo Smartpen

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Oakland, Calif.—Livescribe Inc., a mobile computing company, has rolled out an integrated ad campaign to promote the debut of its new Echo Smartpen. The campaign was developed by T3, San Francisco, and includes print, online and events. The budget was not disclosed.

The Smartpen captures text and audio, and allows the user to access information by tapping on notes written on paper or on a computer through Livescribe software. The campaign is designed to show how the device can help business executives manage information-overload.

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