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BtoB

LLKFB chairman leaving to start new business

Published on .

New York—Bob Lieber, chairman-CEO of direct marketing agency LLKFB, will leave his post to start his own business.

His responsibilities will be assumed by Loreen Babcock, president of LLKFB, and Harry Koenig, chief operating officer of LLKFB.

The agency’s clients include Abbott Laboratories, Air France, Bristol-Myers Squibb, FujiFilm, MasterCard and Pfizer.

Lieber’s new business, called the Lieber Group, is a marketing communications agency focused on direct and interactive, with an emphasis on how those disciplines intersect with all other marketing disciplines, Lieber said.

—Kate Maddox

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