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BtoB

LLKFB rebrands as Unit 7

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New York—Direct marketing agency LLKFB has rebranded as Unit 7, a name that is derived from a Sam Jones jazz tune that demonstrates the concept of collaborative invention. The agency will focus on marketing communications, using behavioral techniques such as linguistics, relationship psychology and anthropology to help marketers connect with customers and prospects. The agency continues to be led by Chairman- CEO Loreen Babcock.

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