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Lloyd's of London to market b-to-b insurance over Web

Published on .

London--Lloyd's of London will begin marketing its business insurance lines over the Internet. Lloyd's, one of the world's biggest suppliers of b-to-b insurance, will give its business customers access to its underwriter, broker and risk company affiliates over a venue dubbed World Insurance Portal. Insurers generally are lagging far behind their banking and brokerage counterparts in Net marketing efforts.
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