×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Local online advertising growth continues rapid pace

Published on .

Portsmouth, Va.—Local online advertising is expected to grow to $7.7 billion next year, up 31.6% over this year, according to Borrell Associates, a research and consulting company. While local banner ads still dominate, Borrell said online ad spending will in the near term continue to migrate to targeted formats such as e-mail and paid search.

Most Popular
In this article: