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BtoB

Local search directory created

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Berkeley Heights, N.J.--The Yellow Pages Association (YPA) on Tuesday announced it has launched the Local Search Guide (www.localsearchguide.org) to provide a central directory of local search engine companies and other resources, as well as a glossary and industry viewpoints.

The announcement was made at Jupitermedia's Search Engine Strategies Conference in Chicago.

ComScore, The Kelsey Group and SEMPO (Search Engine Marketing Professional Organization) have joined the YPA as supporting partners of the online directory. The guide currently profiles 10 Internet yellow pages, 20 search engines and 18 search tools. That number is expected to grow as more information isadded.

--Carol Krol

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