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BtoB

LogicLab introduces online media planning tool

Published on .

New York—LogicLab, a wholly owned subsidiary of Merkle, has introduced LogicLab Media Marketplace, an online media planning tool.

The service is designed to let advertisers and media buyers match campaign goals with the best advertising choices, based on a deep analysis of audience data. Additional details are available at http://logiclabinc.com.

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