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Logitech launches ad campaign

Published on .

San Francisco—Logitech, which makes computer accessories, has debuted a new ad campaign called “The New Office.” The campaign features four online videos created by Doremus San Francisco that show virtual workers in a variety of office situations. In one video, called “Airport,” a business woman sets up her “office” in an airport; in another, called “Dinner Meeting,” an executive sets up an office in his dining room for a video conference with Hong Kong. The campaign budget was undisclosed.
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