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Lon Mandel, President-CEO, Specialists Marketing Services

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What: President-CEO Where: Specialists Marketing Services, Hasbrouck Heights, N.J. Why: Company founder Mandel has seen SMS grow to represent such brands as Condé Nast, Crate & Barrel, Meredith and Time. The company has expanded through strategic acquisitions (21st Century Marketing, NRL, Transcontinental Direct) and the debut of an interactive division in Boca Raton, Fla.
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