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BtoB

LookSmart releases enhancements to AdCenter

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San Francisco—Pay-per-click search advertising network LookSmart announced several new enhancements to its AdCenter platform designed to improve targeting for advertisers. The new features include day parting, easier price adjustments and negative keyword management. As part of the release, LookCenter will also provide custom distribution channels, allowing advertisers more control over where their ads appear in the network.
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